This client made us love arepas even more than we ever thought. Taita Arepas is a brand of vegetable based arepas. All the flavors you can imagine, in conveniently packaged 6 packs and ready in just 10 min.
As art director for this project, I was immediately drawn to the vibrant colors the product itself had. We decided to use that to our advantage and give this brand a playful look with some pastel backgrounds and simple set details.
Collaboration with Caktvs Creative Agency