In light of their 25th Anniversary, the V Foundation for Cancer Research introduced the Silver Linings Campaign with the purpose of celebrating all the milestones and successes that the organization had gone through as they battle their Victory Over Cancer. 
The Silver Linings Campaign is meant to shed a positive light through the hardship as well as the importance that is cancer research. The foundation requested a modern logo design that would remain consistent to the V Foundation brand and would also communicate strength to all of those involved in the cancer research community.  
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